A well-crafted, engaging, creative film is the most important tool in your impact toolbox - in order for a film to have impact it needs to be a good film. In other words, people need to want to watch the film in order to be engaged by the impact campaign.

How can I tell it in a way that would make it matter to other people ?

Why does this story matter?

Why does it matter to me?

  • Impact Goals

  • Changing minds

  • Changing behaviours

  • Building communities

  • Changing structures

  • Changing material conditions

• Who should see the film?
• Where can you reach them?
• What do you want them to do?
• How can you move the audience to action?
• When can it happen?
• Which organisations can support the campaign?